Karen Szarvas

Sr. Director, CRM & Loyalty

The Vitamin Shoppe

Karen Szarvas serves as Senior Director of CRM and Loyalty at The Vitamin Shoppe®, an omni-channel specialty retailer. Karen brings 25 years of global marketing expertise, specializing in customer acquisition, engagement, and retention. She leads the award-winning Healthy Awards loyalty program and CRM initiatives including lifecycle marketing, multi-channel communications and gamified experiences.

Previously, she spent seven years as a consultant and 12 years at Wyndham Worldwide, designing loyalty programs, email strategies and branding initiatives that elevated customer growth and engagement.

Speaking in:

Monday Jan 13th

9:15am - 10:00am

Expo, Level 3, Expo Stage 4

Loyalty & engagement: Shift from knowing to understanding your customers

How does a retailer truly understand what drives customer behavior? Customer engagement is a concept intertwined with customer loyalty. With the right tools and technology, retailers can construct compelling loyalty and rewards programs that provide a real-time view of their customers. Leveraging the strategic insights of the programs combined with embedded AI helps retailers shape demand with compelling offers and promotions. Learn how these retailers drive engagement at every step of the shopper journey.

ABOUT

AGENDA

EXPO

CONNECT

ADD-ON PROGRAMS

EXHIBIT/SPONSOR

NRF FOUNDATION PROGRAMS

Karen Szarvas

Speaking in:

Monday Jan 13th

Loyalty & engagement: Shift from knowing to understanding your customers