Chief Digital Officer
Hanna Andersson
Kacey is a dynamic executive with deep experience across Digital, Store, and Performance Marketing channels. She is a specialist in driving transformational change and delivery of exceptional results through development and execution of customer focused strategies and mentoring of teams. Kacey is an expert at growing both topline revenue and bottom-line profitability while having fun!
Sunday Jan 11
10:15am - 10:45am
Exhibitor Big Ideas Stage 4
Driving qualified eCommerce traffic is becoming increasingly costly, and engaging shoppers is more challenging than ever. Smart conversion strategies are key to turning hesitant shoppers into confident buyers.
In this session, moderated by Ken Pilot, three retail executives, share how they use real-time, dynamic messaging to help shoppers make faster and more informed purchase decisions.
Learn how AI-powered Social Proof, Attribute Messaging and Dynamic Badging reduce abandonments, boost conversions and increase RPV, with real-world examples, first-hand insights, and practical takeaways on implementation, speed to results, and ROI.
