Juan Hernandez
Director of Omni Channel Pricing
DICK'S Sporting Goods
Juan Hernandez is Director of Omni Channel Pricing at DICK’S Sporting Goods. He leads a team that provides pricing advisory and execution, with a focus on lifecycle optimization. Juan has a combined 13 years of e-tail and retail experience in strategy, planning and merch operations and is passionate about advancing science-based approaches to decision making.
Speaking in:
Monday Jan 13th
3:15pm - 3:45pm
Expo, Level 3, Expo Stage 4
Retailers must read the market and react to changes in consumer behavior to drive loyalty with the right products and quantities in the right place at the right time at the right price. By adjusting pricing strategies and demand methodologies, companies can use an AI-infused pricing process to protect their margins. In this session, learn how retailers can gain better visibility across the supply chain. Leverage AI and machine learning to optimize pricing, manage markdowns, improve demand forecasting, identify risks, and provide recommendations to guard against inventory shortages or delays.
