
Juan
Francisco Hernandez
Director, Omnichannel Pricing
DICK'S Sporting Goods
Juan oversees markdown, promotion, base-price optimization, and overall lifecycle pricing execution. He has 9 years of industry experience, and spent 5 years handling the e-Commerce vertical. An alumnus of the University of Chicago Booth School of Business, Juan worked in diverse continents and can speak 4 languages fluently. He is a huge Cleveland sports fan and is always in for a good laugh.