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John Frierson


Fred Segal
John Frierson is the President of Fred Segal. Frierson has over 25 years of branding, licensing and business development skill. Before joining the iconic Los Angeles retailer, Frierson founded the Lifestyle/Licensing Group at Creative Artists Agency, where he created celebrity and designer brands for major retailers worldwide including Target, Bloomingdales, John Lewis, David Jones, and more. During his tenure at CAA, Frierson generated over $3B in retail sales for dozens of new brand initiatives via licensing and IP extensions. The represented brands ranged from retailers such as Missoni and TOMS, to lifestyle clients such as Cheesecake Factory and California Baby.

Prior to CAA, Frierson created and ran his own successful branding/licensing agency with offices in New York and Paris. He was directly responsible for generating licensing revenue, and managing marketing budgets for global brands such as Adidas, Coty Inc., Moët & Chandon, Jil Sander, VOSS and Dom Pérignon. His agency brought in over $100M in annual billing.

John graduated Phi Beta Kappa from University of North Carolina, taught design at Parsons and in his spare time he grew and sold thousands of pounds of garlic at his farm in Connecticut. John lives in Los Angeles with his super talented wife and two daughters.

Speaking in:

Tuesday Jan 15
10:15 - 10:45 AM
Innovation Stage, Level 4
As the age of the “always on” consumer continues, so does the demand for new levels of ease, connectivity and efficiency in the shopping experience. We asked Mark Taylor, Managing Director, Capgemini, and a panel of expert practitioners... Read more