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Joel Percy

Joel Percy

Chief Strategic Consultant
Joel is an expert at helping organizations make the leap from traditional mass marketing to personalized promotions. At Loblaw Companies in Canada, he was part of the core team that designed, launched and operated PC Plus, one of the world's first fully personalized digital rewards programs. He now advises retailers around the globe how they can leverage personalization to reduce costs, drive sales, and delight customers.

Speaking in:

Monday Jan 14
12:30 - 1:00 PM
Stage 6, EXPO Hall, Level 3

As new marketing technologies redefine what is possible, customers are bombarded with shopping options.  At this very moment another retailer is connecting with your customer. You can use the same technologies as them, but what good is that...

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