Joe Wright

Sr. Director Integrated Business Planning

Primo Brands

Wright has been with the Primo Brands for two years and prior to that worked Kellogg Company for 25 years across roles in sales planning, category management, demand planning, business management and IBP. He is currently accountable Demand Planning and driving demand analytic capabilities, including Demand Sensing and Driver Based Forecasting. In most of his roles, he led capability development along with process strategy to drive business results.

Speaking in:

Tuesday Jan 14th

9:15am - 9:45am

Expo, Level 3, Expo Stage 3

The forecast calls for “Gains”: Driving sales & profitability with weather analytics

The weather is often associated with “pain” rather than “gain” for retailers. The bigger picture is that a huge, untapped opportunity (weather = $) exists for companies that use predictive weather-driven demand analytics to position the business to take advantage of shifting consumer needs and purchasing behavior. Hear how your business can incorporate weather impacts to improve service levels and grow sales by optimizing inventories, improve margins by adjusting pricing, promotions, and operational resources, and more effectively engage customers with better-targeted digital marketing.

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Joe Wright

Speaking in:

Tuesday Jan 14th

The forecast calls for “Gains”: Driving sales & profitability with weather analytics