Joe Cicman

Joe Cicman
Joe Cicman
Senior Analyst
Forrester
Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Speaking in:

Sunday
January 15
1:00 pm1:30 pm
Expo, Level 1, Expo Stage 2
Customer expectations in an increasingly digital-first retail environment, continue to grow. Customers expect fast shipping, and a large, relevant product assortment. How can retailers keep up? With advances in modular and composable technology, implementing Marketplace software can allow for expanded assortment, faster shipping timelines and reduced inventory risk. In this session, learn how… Read more