Joe Cicman

Joe Cicman
Joe Cicman
Senior Analyst
Forrester
Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Speaking in:

Sunday
January 16
11:45 am12:15 pm
Expo, Level 1, Expo Stage 2
Join industry veteran, Bob Schwartz and guests Joe Cicman, Senior Analyst at Forrester and author of The Forrester New Wave™: Marketplace Development Platforms, Q4 2021 Report; and Justin Hillberg, Managing Director of SurfStitch, to discuss:
The growing importance of marketplaces to drive commerce growth
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