Jill Grozalsky Roberson

Jill Grozalsky Roberson
Jill Grozalsky Roberson
Director, DX Product Marketing & Evangelism
Jill Grozalsky Roberson is an award-winning digital marketer with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Director of DX Product Marketing & Evangelism, Jill combines product marketing expertise with an extensive background in communications and a passion for thought leadership that build awareness, differentiation, and demand. She is responsible for helping to bring products from concept to commercialization - communicating benefits, product highlights, feature value and use cases for Sitecore’s digital experience solutions. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams help brands develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.

Speaking in:

January 17
4:00 pm4:30 pm
Expo, Level 1, Expo Stage 1
With the continuous rise of mobile shopping, social commerce, AR and smart speakers (just to name a few) every touchpoint is a potential transaction. As such, retailers are focusing on delivering convenience which means showing up where your customers are and enabling them to transact wherever they choose. To do this, retailers need to focus on omnichannel strategies in order to provide… Read more