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Jennifer Parker


SVP, Retail
As Senior Vice President of Retail, Jennifer Parker is responsible for the strategic planning and management of Peloton’s 70+ North America showrooms. Her team of more than 350 employees cultivate Peloton’s in-store experience, introducing new customers to the Peloton Bike, Tread, and Digital, as well as Peloton apparel. Since joining the company in 2016, Jennifer has grown Peloton’s retail footprint by 400%, largely contributing to the company’s rapid overall growth. With nearly two decades experience in corporate retail strategy, Jennifer has held roles at contemporary and luxury fashion labels such as Theory/Helmut Lang, where she served in several positions, including Vice President of Retail Operations and CRM, Vice President of Full Price Stores and Director of Retail Planning.