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Jennifer Biefel

Jennifer Biefel

Director of Customer Marketing & Loyalty
Disney Parks

Speaking in:

Sunday Jan 13
4:00 - 4:30 PM
Stage 4, EXPO Hall, Level 1
Retailers work hard to engage customers throughout the shopper journey. Yet post-sale transactional communications (receipts, order confirmations, packing slips, etc.) are largely ignored. Retailer, GNC explains its strategy for personalizing every... Read more