Jennifer Acerra

Vice President Customer Insights & Strategy

Walmart

Jen Acerra is an industry leader with over 20 years of experience. An innovator in the field, she provides strategic direction at Walmart in the data science, advanced analytics, and custom research spaces. Her robust team works together to share the objective customer voice and drive business results for the organization. She previously served as the Vice President of Global Consumer Insights, Strategy, and Guest Experience Innovation at Hyatt Hotels Corporation where she evolved the company’s guest feedback channels, guided insights for the World of Hyatt loyalty program, and steered the brand as well as consumer vision for multiple M&A opportunities. Earlier in her career, Jen held various insights roles of increasing responsibility at Procter & Gamble, Kraft Foods Global, and The Kraft Heinz Company.

Speaking in:

Sunday Jan 12th

12:45pm - 1:45pm

River Pavilion, ReturnPro Stage

Consumer Data Landscape 2025: Leverage 3rd party transactional data to better inform strategic business decisions

We are facing a new frontier of consumer data. New technologies and processes mean that retailers have access not just to data on what their consumers do within their own brand, but how customers behave and shop outside of their digital or physical doors. In this session, we’ll dissect real-world examples from experts at Walmart, Cracker Barrel and Bain consulting who have successfully integrated 3rd party data with 1st party data to gain more complete and accurate insights into consumer behavior that drive growth. We’ll also discuss strategies for integrating the data effectively into your consumer insights strategy, and ways to get executive buy-in and build trust for these new forms of data in your organization.

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Jennifer Acerra

Speaking in:

Sunday Jan 12th

Consumer Data Landscape 2025: Leverage 3rd party transactional data to better inform strategic business decisions