Jen Bryce

Jen Bryce
Jen Bryce
Associate Director, Head of Retail Media Partnerships & Investment, US
Jen is the Retail Media enterprise lead at Unilever across all brands and partners in the US. She joined Unilever five and a half years ago to bridge the gap between Brand, eCommerce and Shopper Marketing to infuse media strategy and excellence into Unilever’s Pure Play and Omnichannel business.

Jen’s primary focus is to strengthen Unilever’s Retail Media partnerships, lead investment negotiations, and drive sophistication in partner capability to unlock sales growth opportunities across the portfolio. She also leads the center of excellence in the US for Retail Media and drives integration to deliver on the end-to-end performance marketing needs of National and Commerce media.

Jen started her 20+ media career in traditional media but quickly shifted focus to digital media when it emerged. She gained her expertise in strategic planning, execution, and analytics across all media channels at a full service Agency where she led integrated media teams on various brands and industries from CPG to Finance, Beauty, Entertainment, and Retail. Before joining Unilever, Jen also held an eCommerce media role at Mercedes-Benz and a Digital Strategy role at a GroupM Media Agency.

At Unilever, Jen is embedding strategic excellence in Retail Media planning and building Media partnerships that are consumer-centric and data-driven. She’s been on the frontline of the convergence of Commerce and Media, transforming partnerships, and bringing greater impact to Unilever’s business. Jen also serves on the IAB Retail Media Council responsible for developing standards in advertising and measurement for the industry.

Jen lives in Clifton, New Jersey with her husband, Kevin, daughter Emma, son, Evan, and two dogs, Chewbacca and Han Solo. When they’re not at the soccer field, you can find them snowboarding or planning their next epic family vacation.

Speaking in:

January 13
9:25 am10:10 am
Javits North, Level 4

Commerce media has the potential to generate over $1.3 trillion of enterprise value in the next several years. This is a tectonic adjustment that will alter the landscape of retailer and brand marketplaces, disrupting the existing dynamics of the brand/retailer relationship. Hear from Quentin George, Partner at McKinsey & Company, and Leader, Commerce Media Practice, as he presents the… Read more