Jeffrey Bustos
VP, MAD+Commerce
IAB
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology.
Speaking in:
Saturday Jan 13th
10:55am - 11:40am
Javits North, Level 4
For in-store media to deliver on its promise, brands and retailers must agree upon in-store measurement requirements, which are rapidly evolving. In this premiere of a new white paper, Jeffrey Bustos of the IAB, will present current in-store best practices and contextualize why in-store measurement is important, exploring how in-store standards fit into the IAB's larger RMN standardization project. Topics include full-funnel attribution, proving incrementality, and the multiplier effects of in-store media.Then, Bustos will lead a panel discussion on the mechanics of in-store measurement strategy, focusing on practical approaches and considerations to in-store success data. The group will discuss what's required from the brand, the retailer and the consumer, to make in-store measurement a truly effective part of in-store RMN success. What are the challenges, success stories and future improvements required to measure effectively for success and growth of in-store retail media?This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.