Jeffrey Bustos

Jeffrey Bustos
Jeffrey Bustos
VP, MAD+Commerce
IAB
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology.

Speaking in:

Saturday
January 13
10:55 am11:40 am
Javits North, Level 4
For in-store media to deliver on its promise, brands and retailers must agree upon in-store measurement requirements, which are rapidly evolving. In this premiere of a new white paper, Jeffrey Bustos of the IAB, will present current in-store best practices and contextualize why in-store measurement is important, exploring how in-store standards fit into the IAB's larger RMN standardization… Read more