Jeffrey Aragon Bustos

VP, Measurement Addressability Data

IAB

Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology.

Speaking in:

Saturday Jan 11th

2:50pm - 3:30pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators, featuring Patricia Grundmann, OBI First Media Group; Christian Raveaux, REWE Group; Aline Garza Heiras, Walmart Connect Mexico, and Sean Crawford, SMG

This panel will provide a snapshot of in-store retail media innovation in select Global Markets, including the United States, Europe and Latin America, discussing which markets are leading the way in deployment, measurement and monetization. With both sides of the Atlantic looking to each other for best practices, the discussion will highlight successful in-store strategies that have captured advertiser attention and investment, while also addressing common missteps seen across regions.

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