Jeff Otto
Chief Marketing Officer
Riskified
Jeff Otto is the CMO of Riskified, a category leader in AI-powered fraud and risk intelligence that delivers predictable top-line growth and bottom-line profitability to leading ecommerce brands. Prior to Riskified, Jeff led the marketing department at Marqeta, a global fintech. From 2014-2021, Jeff held various marketing leadership roles within Salesforce Industries. Earlier, Jeff worked in the technology divisions of Morgan Stanley and Merrill Lynch. Jeff holds an MBA from the University of Texas at Austin, and a BS in Information Sciences and Technology from Penn State University. He and his family live in Sonoma County, California.
Speaking in:
Sunday Jan 12th
4:00pm - 4:30pm
Expo, Level 1, Expo Stage 2
With returns fraud soaring to $19 billion in first-world countries (1), being prepared for the evolving threats of omnichannel return fraud has never been more crucial for retailers. Join Appriss Retail and Riskified for a discussion where we will tackle the pressing issue of omnichannel return fraud. Discover how fraudsters exploit vulnerabilities in the return process, taking advantage of loopholes that can lead to significant losses for retailers. Our experts will share strategies for how AI is now able to effectively identify high valued customers versus serial return abusers, both online and in-store, while ensuring a seamless shopping experience. You’ll leave this session equipped with the knowledge to resolve the true identity of a good consumer and adapt your return strategies to improve loyalty while protecting your shop.
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