Jeff
Lambert
Head of Loyalty
Visa
Jeff leads the Merchant Loyalty Product team in North America, focusing on building solutions for merchants that enhance customer loyalty and drive incremental sales. These products stretch across multiple merchant verticals and subject areas, including loyalty measurement, customer engagement, e-commerce, card-linked offers and digital advertising.
Prior to joining Visa, Jeff spent over eight years building nuOrder Tech, a start-up he co-founded in 2007. While at nuOrder Tech, Jeff worked with national and regional restaurant chains to integrate POS, web ordering, mobile apps and loyalty platforms into one singular user experience. His areas of responsibility included leading strategy, funding, growth, product, and client management. nuOrder Tech was acquired in 2015.
Prior to joining Visa, Jeff spent over eight years building nuOrder Tech, a start-up he co-founded in 2007. While at nuOrder Tech, Jeff worked with national and regional restaurant chains to integrate POS, web ordering, mobile apps and loyalty platforms into one singular user experience. His areas of responsibility included leading strategy, funding, growth, product, and client management. nuOrder Tech was acquired in 2015.