Jeff Hedrick

Jeff Hedrick

VP, Corporate and Restaurant Systems and Implementation

Dine Brands Global


Jeff Hedrick is the Vice President of Restaurant and Corporate Technology at Dine Brands, parent company of Applebee’s, IHOP, and Fuzzy’s Taco Shop. He is an accomplished technology executive overseeing restaurant technology for over 3,500 Applebee's and IHOP locations worldwide. Focused on delivering exceptional experiences for customers, above-restaurant management, front and back-of-house teams, Jeff inspires his team to drive operational excellence through technology enablement.

Jeff has a proven track record of developing scalable products and leading strategic initiatives. Prior to joining Dine Brands, he held various technology and product leadership roles at Fortune 500 companies including CVS Health and American Express.  As VP of Application Modernization and Enterprise Hosting at American Express, Jeff led application and infrastructure modernization for the company—shortening time to market, increasing productivity, and expanding customer insights.

Speaking in:

Monday Jan 12

12:00pm - 12:30pm

Expo, Level 1, MicroTouch Stage

Restaurant competitive edge: Digital innovation and AI

As consumer expectations continue to grow for both the online and in-store experience, restaurants and retailers are digitally transforming their businesses and implementing AI solutions to strengthen their superior service. Digital transformation delivers a seamless, secure, and reliable experience tailored to the customer’s preferences and buying history across locations, platforms, and media. In addition, it enables cost savings and efficient operations for inventory, food waste, and security that are vital for profitability.

Bring your earbuds + mobile device to this session! Session audio will be transmitted via a silent conferencing system. Use your own mobile device during the live session to access the audio feed. (Extra earbuds available, while supplies last.)