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Jeff Hassman

Jeff Hassman

CMO, Fuel Rewards
Excentus Corp.
Jeff Hassman, Chief Marketing Officer of Excentus, sets the strategic direction for the company’s product and marketing initiatives. He is responsible for leading Excentus’s marketing, interactive, CRM and business intelligence teams, with the aim of expanding the company’s presence across the convenience retail and fuel wholesale markets.

Jeff’s role at Excentus also encompasses driving consumer engagement in the Fuel Rewards® program, which the company owns and operates, as well as delivering comprehensive marketing solutions for companies in the grocery, retail and convenience store sectors.

Speaking in:

Tuesday Jan 15
9:15 - 9:45 AM
Stage 5, EXPO Hall, Level 3
Drivers will do anything for a cent fewer per gallon. In a competitive market for gasoline, how does FIS establish brand loyalty for Shell?  How does a retailer transform an age-old process to make payments and to earn and redeem rewards, all... Read more