Jayesh Rajdev
Controller of Advanced Advertising
ITV
Jay Rajdev recently joined ITV as Controller of Advanced Advertising to help drive the rollout of Planet V, their new programmatic platform, on-board new partners, and drive their advanced advertising strategy and innovation programme. Prior to joining ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led Brand Solutions, latterly adding marketing and customer engagement to his role. Jay started his career with an 18-year stint at MediaCom, where he worked in client leadership roles across numerous clients and sectors in both the UK and Globally. Jay is currently also Director of Communications for Media For All, the mentoring network established to recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.
Speaking in:
Saturday Jan 11th
1:45pm - 2:25pm
Pier 60, 60 Chelsea Piers, New York, NY 10011
As more brands leverage RMNs to activate shopper insights across CTV, marketers gain unprecedented opportunities to tailor messaging and measure campaign success across both in-store and at-home environments. But what does this seamless integration look like in practice? How can insights gathered from shoppers in the physical store fuel more personalized and impactful CTV ads that reach audiences on the sofa? This session will dive into the strategies and technologies that power the CTV/RMN flywheel, offering guidance on how brands can optimize advertising budgets and achieve measurable outcomes across the full customer journey. Attendees will learn about innovative ways to use data to bridge the gap between in-store behaviors and in-home viewing habits, evaluate the effectiveness of campaigns on CTV, and identify new opportunities for customer engagement as the boundaries between retail and media continue to blur.
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