Jason O’Toole

Jason O’Toole leads Connected Commerce and Media for Hanesbrands, shaping how the company engages consumers across digital, retail, and emerging commerce platforms. With 15 years experience in Retail and Ecommerce, serving global brands like Hanesbrands, Spanx, and Zegna, he has built a reputation as a visionary operator who understands the full arc of modern commerce; from brand building to performance media, and the technology that powers both.

He focuses on the real connection between brand storytelling and performance, shaping strategies that unify data, elevate consumer insight, and create disciplined full-funnel media systems. Jason is a prominent voice in the space, featured in industry-leading publications like the Retail Media Breakfast Club and Flywheel’s The Commerce Collective podcast, and has been a featured speaker at CES, NRF, eTail and The Commerce Media Brand Summit.