Jason Lerman

Jason Lerman

VP of Information Technology and Systems

UNTUCKit


Over the past 15 years, Jason Lerman has learned that great operations turn chaos into coordination. He has led work across UNTUCKit, Zadig & Voltaire, Vente-Privee with American Express, and Barstool Sports, driving digital transformation and DTC growth. His focus is turning ambitious goals into clear plans, aligning people and resources, and using technology to make every customer interaction smoother. The result is stronger teams, healthier P&Ls, and happier customers.

Speaking in:

Monday Jan 12

10:15am - 10:45am

Exhibitor Big Ideas Stage 2

How customer experience still creates retail’s competitive edge

Retailers today face no shortage of challenges, but the ones truly winning are those that continue putting customers first. Across every vertical, the differentiator is delivering personalized, seamless, and memorable experiences that foster loyalty and long-term value. Year-over-year growth isn’t coming from cutting corners, it’s coming from elevating the customer journey. This session will explore how leading retailers are turning customer-centricity into a competitive advantage, and why investing in experience remains the most reliable lever for growth.