NRF.com

NRF Foundation

NRF Events

NRF Sponsorship

About NRF

Membership

ABOUT NRF 2026
Event Overview2025 Event RecapWho AttendsRetail Voices 2026Call for SpeakersNRF SustainabilityGet Updates
REGISTRATION INFO
Register for NRF 2026Pass TypesRetail TeamsRetail Expo PassPress and Analyst
ATTENDEE RESOURCES
Mobile AppFAQsHotel & Travel InformationHotel Shuttle ScheduleLyft offersInternational ResourcesInternational Retail Teams ResourcesJustification LetterNYC Travel InformationWhite PapersVirtual Conference Bag
EVENT SCHEDULE
Full AgendaSpeakersSession TopicsKeynote SummariesAI StageNRF Rev
ADDITIONAL PROGRAMS
Retail's Big ConcertRetail Store ToursExpo ToursWhat's in Store for Retail Media NetworksVendors in Partnership Awards
FOR ATTENDEES
Expo Overview2026 Sponsors2026 ExhibitorsExhibitor Product CategoriesExhibitor Big Ideas$5,000 GiveawayRetail Expo Pass
EXPO AREAS
Expo MapFoodservice Innovation ZoneNRF Innovators ShowcaseStartup HubExpo ToursFood & Fun
FOR EXHIBITORS & SPONSORS
Exhibit/Sponsor InformationExhibitor Resource CenterExhibitor Service Manual2026 Floor PlanWho AttendsAttendee Demographics
NETWORKING OPPORTUNITIES
Networking ProgramsWho AttendsNRF Membership
QUICK LINKS
Event OverviewNRF 2026 AgendaNRF 2026 SpeakersExhibitor SearchNetworking Programs
Attend
Schedule
Expo
Networking

About NRF

Membership

Exhibit/SponsorRegister now
SearchSearch
Jason Del Rey

Jason Del Rey

Founder and Author

The Aisle


Jason Del Rey is the founder and author of The Aisle, the definitive independent media company covering the AI era of commerce. He was previously technology correspondent at Fortune, where he continues to co-chair the Fortune Brainstorm Tech and Fortune Brainstorm AI conferences.

He has spent more than a dozen years covering the intersection of technology and commerce, building deep sourcing across retail’s C-suite and Silicon Valley alike. He's the author of Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, which was a 2023 finalist for the annual Best in Business Book Award.

Previously, at Recode, Del Rey founded and executive-produced Code Commerce, a live journalism event series featuring unscripted interviews with the most influential executives and entrepreneurs innovating at the intersection of technology and commerce. He also co-developed and hosted the hit narrative podcast Land of the Giants: The Rise of Amazon, which documented Jeff Bezos's empire-building and its impact on hundreds of millions of people across the globe.

Del Rey was previously named by the National Retail Federation as one of the "25 People Shaping Retail's Future." His work and expertise have been featured on CNBC, CNN, NPR, Pivot, Fox Business, C-SPAN, and Business Wars.

Speaking in:

Sunday Jan 11

11:20am - 11:50am

Javits North, Level 4, ReturnPro Stage

The rise of agentic commerce: What AI means for the future of shopping

Agentic commerce marks a new phase in the evolution of digital retail—one where AI agents act on behalf of consumers to discover, evaluate, and even purchase products. This session explores how emerging technologies are transforming the way people shop and what it means for retailers, brands, and the customer experience. Industry leaders will unpack the mechanics of agentic commerce, why it goes far beyond chatbots or basic automation, and how it’s redefining personalization, trust, and convenience in the path to purchase. Gain practical insights into how businesses can prepare for this shift—and what the rise of intelligent agents signals for the future of commerce.