Jamie Cygielman

General Manger/Senior Vice President of American Girl

Mattel

Jamie Cygielman currently serves as President of American Girl, a division of Mattel, best known for its inspiring world of dolls, content, and experiential retail.

For more than 30 years, Jamie has led innovation, demand creation and growth for multibillion-dollar global businesses across the Fashion, Beauty, Entertainment and Toy categories, for iconic brands such as Barbie, American Girl, Revlon, The Radio City Rockettes, Anne Klein, and Jones New York.

She has developed and led effective business turnarounds with expertise in consumer insights, omnichannel retail, digital and social media, as well as consumer engagement and loyalty.

Jamie holds an MBA from NYU Stern School of Business and a BA from The University of Michigan. She serves on the Executive Committee for the Toy Foundation, a children’s charity whose mission is to provide joy and comfort to children in need through play.

She lives in New York City.

Speaking in:

Sunday Jan 12th

12:10pm - 12:40pm

Javits North, Level 4, Klaviyo Stage

Heritage meets innovation: Digital growth strategies with Mattel and Reebok

Dive into a fascinating discussion with two powerful brands, Mattel and Reebok, as they explore the intersection of digital growth and brand heritage. In this session, you’ll discover how these iconic companies are blending their rich histories with cutting-edge digital strategies to captivate and engage the next generation of consumers. Uncover the secrets behind their successful approaches to maintaining brand legacy while driving digital innovation to attract new audiences and stay relevant in an ever-evolving market.

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Jamie Cygielman

Speaking in:

Sunday Jan 12th

Heritage meets innovation: Digital growth strategies with Mattel and Reebok