Jaime Crespo

Jaime Crespo
General Manager
Jaime Crespo is the General Manager of Harry’s, the flagship men’s care brand within the Harry’s, Inc. family of brands. He is responsible for Harry’s U.S. P&L, commercial & innovation roadmaps, and bringing its vision of becoming a disruptive omnichannel men’s care brand to life. Jaime has over 20 years of global business leadership and marketing expertise, in markets including the U.S., Spain, the U.K., and the Netherlands. Formerly, he held roles at Amazon, Anheuser-Busch and Unilever. He earned his MBA at Esade Business School in Barcelona, Spain. Jaime currently splits his time between New York City and Scotch Plains, NJ, where he lives with his wife and three kids.

Speaking in:

January 18
12:00 pm12:30 pm
One of the most coveted marketing buzzwords today is ‘community’. Some brands have managed to create a community of loyal brand followers who buy their products and act as ambassadors – or even evangelists – promoting the brand in their personal and digital lives. So how did these brands do it?