Senior Vice President, Head of Amex Offers Digital Media
American Express
As Senior Vice President of Amex Offers Digital Media at American Express, Jacob focuses on strengthening Membership with offers and content through a differentiated suite of media services for merchants. Jacob is passionate about connecting merchant advertisers with customers in moments that matter. He joined American Express in 2015 leading various marketing, analytics and data teams within the Global Merchant and Network Services business. Prior to Amex he held various leadership roles in the loyalty, data and media industry.
Monday Jan 12
3:15pm - 3:45pm
Exhibitor Big Ideas Stage 2
Retail is evolving beyond the traditional model - today’s consumers want experiences, not just transactions. The most forward-thinking leaders are redefining how they show up in consumers’ lives by transforming their brands into complete lifestyle ecosystems. This 30-minute discussion, moderated by American Express, will explore strategies top retailers use to bring this ecosystem vision to life. Speakers will share practical approaches for embedding brand values across every touchpoint, building connections that offer identity and belonging - not just products - and ultimately earning a greater share of customers’ wallets and time.
