Jacob Hookom

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Jacob Hookom
VP of Product (OrderCloud)
Jake Hookom is the VP of Commerce and Platform at Sitecore. He has two decades of experience in commerce, analytics, and personalization technology. He was a recognized Fellow at McKesson for customer technology, expanding their digital capabilities across B2C, B2B, and retailers. Since joining Sitecore, his group has launched a series of new innovations in AI and personalization, connecting customers’ content and commerce strategies.

Speaking in:

January 16
1:00 pm1:45 pm
Expo, Level 1, Expo Stage 1
Retailers are in a moment of AI opportunity. From deepening customer loyalty via innovative shopping experiences to maximizing operational efficiency through precision analytics, applying generative and traditional AI to retail challenges is a top-priority for organizations of all sizes. But for many, incompatibility of sources and formats across their data-estates continues to limit their AI… Read more