Jack Hilger

As AI agents begin to take the reins on everything from product discovery to checkout, the way consumers shop is about to shift dramatically. To meet this moment, leading brands are rethinking how they structure product information, loyalty experiences, and payment flows—designing systems that allow digital “co-shoppers” to act instantly, confidently, and securely on behalf of their users. This session will unpack how businesses can surface the right data to support smart, on-brand recommendations, implement merchandising and fulfillment strategies for fully automated carts, and build a trust layer that ensures security and privacy without introducing friction. Discover what it takes to enable AI-powered shopping that feels effortless—for both the customer and the brand.