Jacee Scoular

Sr. Director, Brand Strategy & Communications

Hollister Co.

Jacee Scoular is the Sr. Director of Brand Marketing & Communications at Hollister Co., Gilly Hicks, and Social Tourist. With a laser-focus on building customer-first brand strategies that authentically connect with customers, she now knows more about Gen Z than she knows about herself. Jacee thrives at creating authentic relationships with partners that engage consumers by meeting them where they already spend their time online and irl.

Speaking in:

Sunday

January 15

10:30 am–11:00 am

Javits North Level 4, Room 406, UST Stage

Under the influence: Building successful brand collaborations with content creators

Brand and content creator collaborations can drive big results but authenticity must lie at the heart of the relationship. Finding the right partner with shared ideas, goals and expectations, but also able to meet key performance expectations is crucial. In this session we talk to Hollister and Forever 21 about their experiences of what makes a successful brand collaboration

Sunday

January 15

11:15 am–11:45 am

Javits North Level 4, Room 406, UST Stage

Purpose driven retail: Chobani, Hollister, and Nordstrom share their stories

More than ever, consumers are looking to shop with brands with purpose - those that share the values they aspire to and care about. To thrive, brands must stay in tune with their customers by acting in a way that is not only good for shareholders, but also good for the planet and for local communities too. In this session we speak to some of the pioneers of purposeful retail as they share their… Read more