Ivy Solari

Vice President, Digital Commerce

Reebok

Ivy is a global retail executive with over 20 years experience in growing consumer brands in digital and omnichannel environments. As the Vice President of Digital Commerce at Reebok, Ivy is responsible for driving profitable growth and creating best-in-class consumer experiences leading teams across digital marketing, category management, and platforms & operations. Prior to her tenure at Reebok, Ivy co-founded a consulting firm focused on omnichannel strategy and operations providing advisory services to clients.

Speaking in:

Sunday Jan 12th

12:10pm - 12:40pm

Javits North, Level 4, Klaviyo Stage

Heritage meets innovation: Digital growth strategies with Mattel and Reebok

Dive into a fascinating discussion with two powerful brands, Mattel and Reebok, as they explore the intersection of digital growth and brand heritage. In this session, you’ll discover how these iconic companies are blending their rich histories with cutting-edge digital strategies to captivate and engage the next generation of consumers. Uncover the secrets behind their successful approaches to maintaining brand legacy while driving digital innovation to attract new audiences and stay relevant in an ever-evolving market.

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Ivy Solari

Speaking in:

Sunday Jan 12th

Heritage meets innovation: Digital growth strategies with Mattel and Reebok