Ish Patel

Ish Patel
COO, Digital
Victoria’s Secret & Co.
Ish Patel leads the Digital organization for VS&Co, owner of Victoria's Secret and PINK, the world's largest specialty retailer for modern, fashion-inspired intimates, sleep and athleisure collections, and award-winning prestige fragrances and body care. His responsibilities include Digital Product Development and User Experience for customer-facing channels, Digital Merchandising and Commerce Services for online trading, and Customer Care Services. Ish joined Victoria's Secret in 2013 as Executive Vice President within its Direct business responsible for Digital and Catalog operations.

Before joining VS&Co, Ish was based in the United Kingdom with Aurora Fashions, owner of multiple women's fashion brands, serving as Group Omni Channel Director. He was responsible for developing and delivering the company's omnichannel strategy globally and driving innovation through technology. Ish has a strong fashion retail background in leadership roles across digital commerce, marketing, merchandising, technology, supply chain, and strategy development.

Ish is an engineering graduate from the University of Warwick and lives in New Albany, Ohio.

Speaking in:

January 16
11:15 am11:45 am
In this session Victoria’s Secret and Movado Watches will share their experiences of building successful direct to consumer global ecommerce channels. They will share details of the strategy behind their direct to consumer operations and the lessons learned as they have developed their businesses in high-growth markets.  ESW will share data on the fastest-growing DTC markets and provide insight… Read more