Irene Sibaja

Retail Industry Principal

Treasure Data

Irene Sibaja is the Retail Industry Principal for Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. Prior to joining Treasure Data, Irene was VP, Sam’s Club Customer Success for NielsenIQ. She brings over 25 years of retail, strategy and operations experience to this role. At her core, Irene is customer obsessed, and she uses this focus to drive innovative ROI solutions across diverse customer centric organizations. She has a BA in English Literature from Rice University and an MBA from the Harvard Business School.

Speaking in:

Monday

January 16

10:15 am–10:45 am

Expo, Level 3, Expo Stage 5

Beyond buzzwords…From “customer-centric” to connected customer experiences produced by Treasure Data

Conferences are abuzz with words like “customer-centric” and “personalization.” Back at the office, the boardroom conversation focuses on greater efficiency and improved ROI. There is a growing urgency to create seamless, all-connected customer journeys by connecting digital experience with in-store experience; connecting marketing data with sales and customer service data.