Sr. Director, Retail Advocacy
Ian is expert in building and leading integrated marketing campaigns across owned, earned and paid channels with a focus on interactive media and overall digital experiences. He has led and deployed multiple website redesigns and replatforms, always leading to lift across all major KPIs. Ian is obsessed with merchant success and helping partners fulfill their sales and e-commerce goals. With more than 10 years experience in lead-gen and demand-gen, Ian's goal is to help brands connect with their audience in a way that optimizes the merchant's ability to win a new customer and advocate.