Howard Luks

VP, Vertical Development, CPG and Retail

LiveRamp

Accomplished executive with 17+ years of success, building and leading teams in achieving global account objectives through customer strategy and relationships for rapid-growing startups and large-scale international organizations. Extensive experience partnering with C-level clients and key decision-makers for major brands, serving as a thought leader on account management, new business development, and revenue generation. Track record of combining a strategic mindset with an influential spirit to capture visions, define solutions, gain buy-in, and drive end-to-end execution. Recognized for the ability to demonstrate gravitas and communicate across all levels to align teams in pursuing and achieving client and company goals.

Speaking in:

Saturday Jan 13th

1:00pm - 1:30pm

Javits North, Level 4

Why data counts - Extending monetization across all retail channels

What tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online behavior to allow for full engagement across the entire shopping journey? These capabilities are the holy grail of in-store engagement and network monetization. This session breaks down how, as retailers expand in-store, they will be able to add in-store behavior to their customer data platforms, enabling digital activation on this behavior.
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.

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Howard Luks

Speaking in:

Saturday Jan 13th

Why data counts - Extending monetization across all retail channels