January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Global Chief Digital Officer
Publicis Groupe
A catalyst of innovation, a collaborative business partner, and fierce believer in diversity and inclusion, Helen Lin is Chief Digital Officer for Publicis Groupe. She is responsible for driving integrated digital solutions across the organization, while leading the holding company’s broader digital strategy and partnerships – including representing Publicis Groupe in industry initiatives to continually improve the standards and brand safety on the world’s largest consumer platforms.
She represents a robust client portfolio that includes beloved brands from every industry – AB InBev, Best Buy, Citi, Disney, Inspire Brands, Lowes, McDonald’s, Meta, Samsung, TikTok, Toyota, Verizon, Visa, Walmart, the Yum Brands, and many others.
Prior to her current role across Publics Groupe, she served as Chief Digital Officer for Publicis Media where she oversaw all digital and programmatic strategy, partnerships, investment and negotiations on behalf of the media network globally.
She has received a number of esteemed industry honors, including the 2023 Ascend A-List Awards, 2021 Gold House A100 List, 2019 ADCOLOR Legend, Campaign US Female Frontier, MediaPost Digital All-Star, Adweek Media All-Star, Cynopsis Top Women in Digital – and served as Chair for the American Advertising Federation (AAF). Outside of the office, Helen is an active board member for Partnership With Children, a non-profit that helps over 10,000 New York City children overcome the stresses of growing up in poverty. Helen earned her bachelor’s degree at UCLA and her MBA at NYU.
2:00pm - 2:30pm
River Pavilion, ReturnPro Stage