Heidi Cooley

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@Crocs

Senior Vice President, Chief Marketing Officer

Crocs

Heidi joined Crocs as the VP of global marketing in 2016 and became SVP, CMO in 2021. Under Heidi’s leadership, her team has ignited brand presence and transformation around the globe, and has driven a resurgence in brand relevance, consumer demand and shareholder value. Heidi leads integrated global marketing campaign & communication strategies, creative, collaborations & partnerships, digital & social, and consumer insights.

Previously, Heidi served as Vice President of Marketing at Sports Authority. She serves on the Regional Board of Directors and DE&I Committee for the American Red Cross Colorado & Wyoming Region. Heidi also serves on the Advisory Committee of the Coors Western Art show, benefiting the National Western Scholarship Trust. Previously, Heidi served on the Regional Board of Directors for Playworks Colorado & Wyoming who bring quality play to recess in low-income schools.

Heidi lives in Denver, Colorado with her husband and two daughters.

Speaking in:

Tuesday Jan 16th

10:30am - 11:00am

Javits North, Level 4, Elastic Path Stage

Brand reboot: How Crocs and Claire’s became cool again

Stories of resilience and determination are powerful reminders that businesses often have to overcome obstacles and chart a new course in the quest to win back shoppers' hearts and wallets. Join us as Crocs and Claire’s share their unique journeys from setbacks to success on the road to brand and business reinvention.

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Heidi Cooley

Speaking in:

Tuesday Jan 16th

Brand reboot: How Crocs and Claire’s became cool again