Vice President of GenAI New Business Ventures
Adobe
Hannah C. Elsakr is Vice President of GenAI New Business Ventures at Adobe, leading innovation at the intersection of creativity and intelligence. She launched Firefly Enterprise and Adobe Foundry to help organizations scale creative automation and GenAI transformation. A strategic builder of new businesses, Hannah previously led Corporate Development and served as Chief of Staff to Adobe’s CEO. She is also President of the Adobe Foundation, advancing creativity, equity, and opportunity worldwide. Her career includes leadership roles at eBay, Del Monte, Avon, McKinsey, and J.P. Morgan. Hannah holds degrees from MIT and Harvard Business School.
Monday Jan 12
3:15pm - 3:45pm
Exhibitor Big Ideas Stage 5
The Home Depot, the world’s largest home improvement retailer, is reimagining how creativity scales across thousands of products, regions and channels. With custom generative AI trained to reflect its distinctive brand voice and purpose, the company is transforming its content supply chain – accelerating creation, removing silos and ensuring every asset feels authentic. From immersive video to high-impact imagery, they empower teams to produce richer, more relevant storytelling that inspires DIYers and Pros. Join The Home Depot and Adobe to explore how AI is reshaping retail content creation.
