Vice President of GenAI New Business Ventures
Adobe
Hannah C. Elsakr is Vice President of GenAI New Business Ventures at Adobe, leading innovation at the intersection of creativity and intelligence. She launched Firefly Enterprise and Adobe Foundry to help organizations scale creative automation and GenAI transformation. A strategic builder of new businesses, Hannah previously led Corporate Development and served as Chief of Staff to Adobe’s CEO. She is also President of the Adobe Foundation, advancing creativity, equity, and opportunity worldwide. Her career includes leadership roles at eBay, Del Monte, Avon, McKinsey, and J.P. Morgan. Hannah holds degrees from MIT and Harvard Business School.
Sunday Jan 11
1:00pm - 1:30pm
Exhibitor Big Ideas Stage 5
Agentic AI is reshaping how customers discover and engage with brands, moving from traditional search to intelligent assistants and natural conversations. Join a leading retailer and Adobe to explore how retailers can rethink discoverability, transform marketing workflows and brand engagement with conversational shopping, and design adaptive experiences that continuously optimize for a world where AI agents guide the customer journey.
Monday Jan 12
3:15pm - 3:45pm
Exhibitor Big Ideas Stage 5
The Home Depot, the world’s largest home improvement retailer, is reinventing how its brand comes to life across thousands of products, regions, and channels. Confronting skyrocketing demand for content and personalization, the company is harnessing generative AI to supercharge creativity - automating production, breaking down silos, and empowering teams to craft richer, more relevant, and always on-brand customer experiences. From localized campaigns to diverse storytelling at scale, join The Home Depot and Adobe to explore how AI is reshaping the future of retail content creation.
