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Greg Fass

Greg Fass
Greg
Fass

Senior Brand Manager
MeUndies
Greg is MeUndies’ second employee where he has played a pivotal role in shaping the brand’s foundation and DNA. Through the years Greg has overseen partnerships, social media, influencer marketing, and public relations.

In his current role as Senior Manager of Brand Marketing, Greg drives MeUndies’ brand strategy where he manages the direction and vision of the company's marketing initiatives. Greg speaks regularly about MeUndies’ scrappy and unorthodox marketing strategies at conferences around the world and has had those same tactics recognized by top-tier publications.

Prior to MeUndies Greg was an Account Executive at Moxie PR group, a full-service communications agency and brand consultancy that focuses on technology startups. There, Greg helped craft PR strategy for brands like Dollar Shave Club and DogVacay.

Greg holds a B.A. in Economics from The University of Colorado at Boulder. He was a sponsored amateur snowboarder before attending college and was ranked 3rd in the country for slopestyle and superpipe.

Speaking in:

Tuesday Jan 14
2:00 - 2:30 PM
|
Medallia Stage, Hall E, Level 1
Building a brand today requires more than a good marketing campaign. Success lies in building a deep emotional connection with consumers around shared values. Brands that adopt community as a core business strategy are finding shoppers do more than... Read more