Gordon received a B.A. from Harvard and worked as a product manager at P&G. He is the primary developer of the Category Management process. Gordon has led 17 companies updating to CatMan 2.0. He is the major shareholder in the CMA with over 250 members. Gordon authored numerous CPG white papers on higher level data, metrics and analytics including AI and consulted with over 75 major companies including P&G, Walmart, CVS, Unilever, 7-11, and Nestle.