Giorgio Pradi

Giorgio Pradi
President Sunglasshut NA
With 27 years of experience in leading organizations across the world, Giorgio started as General Manager of EssilorLuxottica in the Iberian peninsula in the wholesale division serving more than 10.000 wholesale customers with 18 eyewear brands including ray ban, Oakley and Chanel. After 18 years he moved to Brazil to the sun retail division leading the expansion of Sunglasshut in central and South America where he opened 4 new markets (Peru , Argentina , Panama and Colombia) and consolidated the rollout in Brazil, Mexico and Chile. In 2017, Giorgio moved to the USA to lead the NA organization and introduce omnichannel services in a 1700 store network and digital tools in for the store experience (smart shopper and Virtual training).

Speaking in:

January 15
10:30 am11:00 am
Javits North Level 4, Room 404, Twilio Stage

Physical stores will stay relevant and become more strategic for retail organizations if they are no longer managed as points of sale. Stores are the most effective tool to acquire and engage customers. They have also been transformed into logistics, service, and experience hubs. Retail organizations need to shift from a product & operations focus into truly customer-centric business… Read more