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Gail Tifford

Gail Tifford
Gail
Tifford

Chief Brand Officer
WW International, Inc.
Gail Tifford joined WW as Chief Brand Officer in March 2018. In this role, Tifford is responsible for activating the evolution of the WW brand. Tifford oversees global strategy for marketing, content, creative, ecommerce, customer intelligence and consumer products and has been a key leader in the strategy and execution of pivoting from Weight Watchers to WW. Prior to WW, Tifford served as Vice President of Media North America and Global Digital Innovation for Unilever where she led media strategy and implementation for all Unilever categories and brands, and served as a member of the Unilever Global Media Leadership Team. Prior to joining Unilever, Tifford was Vice President, Strategic Partnerships at Viacom, where she developed multi-platform media and marketing programs for the MTV and VH1 brands. Earlier in her career, Tifford spent more than 10 years at Unilever, driving long-term innovation and communication strategy for the Lipton brand in the United States and Canada, and building a growth-centric organizational culture across the Unilever marketing function globally. Tifford is Co-founder of the #SeeHer initiative of the Association of National Advertisers and a Director on the Board of Fossil Group, Inc.

Speaking in:

Tuesday Jan 14
1:30 - 2:00 PM
|
The FQ Lounge, Expo, Level 1, back of 1100 aisle
There are a multitude of benefits to having more women on boards, from diversity of mindset to higher return on equity. In this discussion, thought leaders share the best practices for branding and positioning yourself for a board position, as well... Read more