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Gabrielle Chou


Founder and CEO
Allure Systems
Gabrielle is the founder of Allure Systems. Since launching Allure Systems in 2017, the solution has helped large retail players address the need for every customer to visualize garments on models of different body types, ethnicities or age groups.

Gabrielle is a repeat entrepreneur. In 2000, she started ChinaLOOP and sold it four years later to ACXIOM (NASDAQ: ACXM). In 2010, she created Mood By Me, a Digitally Native Brand producing custom fashion pieces on demand. She sold Mood By Me in 2015 to Bretagne Diffusion and launched Allure Systems in 2017.

Gabrielle is a frequent speaker on diversity and inclusivity in the fashion tech industry.

Gabrielle graduated with a Doctorate in Intellectual Property Law from Paris University, and a Master in Law from London University (Queen Mary College). Gabrielle speaks Chinese, English, French and Italian. She lived in Shanghai for 25 years, until she moved to San Francisco in 2018. In her spare time Gabrielle enjoys open-swimming in the cold Pacific Ocean.

Speaking in:

Sunday Jan 13
11:00 - 11:30 AM
Innovation Stage, Level 4
Advances in retail technology have enabled consumers to shop for anything, anywhere at anytime; forcing retailers to rapidly adapt in order to provide a seamless and smart customer experience. In part one of the Innovation Lab pitch session, we... Read more