Frederico Nicolay

Frederico Nicolay
Frederico Nicolay
Senior Manager
iFood
Frederico stands as a distinguished professional, with a Law degree from UCP and an Executive MBA from Insper. His career narrative is characterized by a wealth of experience in sales, ecommerce, marketplace and product development.

In his current capacity as Senior Manager at iFood, the largest Brazilian foodtech, Frederico takes the reins of a transformative role. As the leader responsible for iFood's gift card program, he orchestrates initiatives that go beyond traditional sales strategies. Frederico's innovative approach leverages the power of gift cards, not only as a revenue stream but as a dynamic tool for customer engagement and loyalty.

His unique fusion of legal acumen and business insight is harnessed to make the gift card program a cornerstone of iFood's success story.

Speaking in:

Sunday
January 14
3:15 pm3:45 pm
Expo, Level 1, Expo Stage 2
The last few years have seen widespread technology integration that enables retailers to enhance customer engagement, stay competitive and deliver value to customers in particular through advancements in AI and payment tech. In this session, Givex will discuss the future of payments in the retail industry, as well as how AI can streamline payment processing, offer faster transactions, analyze… Read more