Fernando Yunes

Fernando Yunes
Fernando Yunes
SR VP and Brazil Leader
Mercado Livre
Fernando Yunes is senior vice president and leader at Mercado Libre in Brazil. With more than 25 years of experience in the consumer goods, technology and consulting sectors, the executive has held leadership positions in companies such as Whirlpool, Bain & Company and Promon. As CEO of Sem Parar - a technology and recognition company pioneer in the automatic payment market in Brazil - he helped to consolidate the digitalization process and the expansion of the group's business fronts. At Mercado Libre since May 2020, Yunes' main mission is to improve the integration between the business units that correspond to the e-commerce ecosystem, covering marketplace, Mercado Ads, Mercado Shops and VIS (Vehicles, Real Estate and Services), in addition to contribute to the consolidation of Mercado Livre's leadership in e-commerce in Brazil, in synergy with the advancement of its fintech businesses, with Mercado Pago, and logistics, with Mercado Envios. Graduated in Mechanical Engineering, from Unicamp, and Business Administration, from PUC, the executive has an MBA from the Ross School of Business (University of Michigan), in addition to executive training by Hyper Island and Kellogg Executive Education.

Speaking in:

Sunday
January 14
11:20 am11:50 am
Javits North, Level 4, Elastic Path Stage
Retailers, marketplaces and ecosystems are exploiting valuable first party data in new ways to generate whole new income streams for themselves and vendors. Content, Media and Retail have now converged to create a new service to sellers that is predicted in the next few years to beat mainstream ad spend. How are retailers waking up to the exciting opportunities afforded by live commerce, social… Read more