Fernando Rosa

President Havaianas Brazil

Alpargatas

Executive with more than 20 years leading sales and marketing areas in CPG companies like PepsiCo, Danone and Kraft Heinz, became CEO of Kraft Heinz Brazil in 2020 and since September 2024 is the President of Havaianas Brazil, leading a team of more than 300 people in one of the most loved brand in Brazil. He is also member of the Global Executive team.

Speaking in:

Monday Jan 13th

1:00pm - 1:30pm

Javits North, Level 4, Klaviyo Stage

The social commerce opportunity: How brands are winning over Gen Z consumers where they live

In 2025, U.S. social commerce sales will grow three times as fast as overall ecommerce sales and surpass the $100 billion mark. This session will cover the key factors fueling this rapid rise and explore how pioneering brands are making the most of social channels to foster deeper engagement with shoppers and reimagine the traditional path to purchase — from discovery to conversion. Retail leaders will share their strategies for success in selling via social platforms along with best practices for leveraging video formats and working with influencers and creators to reach younger audiences.

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Fernando Rosa

Speaking in:

Monday Jan 13th

The social commerce opportunity: How brands are winning over Gen Z consumers where they live