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Fabio Barreto


CEO FARM Rio Global
Grupo de Moda Soma
Fabio currently holds the position of CEO for FARM Rio Global, the international headquarters based in NYC for FARM Rio, Grupo de Moda Soma’s biggest brand. In 2019, Fabio lead the brand’s global launch through its worldwide-shipping online store, an online flagship store in TMALL China, brick-and-mortar stores in New York, Los Angeles and Miami, and exclusive wholesale partnerships with retailers Shopbop and Anthropologie.

Fabio has been with the company since 2013, previously leading the Financial and Strategic Planning areas for the group before working alongside FARM Rio’s founders in strategic projects that lead to a 35% revenue CAGR for the last 2 years in Brazil.

Before joining Grupo Soma, Fabio was a Consultant at Gradus Management Consultants, a Brazilian boutique consulting company, where he worked for more than 12 different companies in a variety of industries.

Fabio holds a Business major from Fundacao Getulio Vargas in Sao Paulo, Brazil, and has also been part of international programs at Brigham Young University, UT-USA and the University of Cambridge in Cambridge-UK.

Speaking in:

Sunday Jan 12
2:00 - 2:30 PM
Shyft Stage, Level 4
The digital transformation journey is impacting retail business models and is driving a new approach to stores.   Physical locations will play a key role in acquiring new clients, collecting data, building relationships and operating as... Read more