Vice President and General Manager of Amex Offers & Business Insights
American Express
Erin Frankcombe is the Vice President and General Manager of Amex Offers & Business Insights (AOBI) at American Express. In this position, Erin leads a team with end-to-end enterprise responsibility for the AMEX Offers program and platform. Erin joined American Express in 2011 and has held numerous strategy, channel enablement, & partner management roles in the U.S. and internationally. Prior to American Express, Erin held marketing, operations, and partnership roles with IKEA and Westfield.
1:30pm - 2:00pm
Expo, Level 1, Expo Stage 2
Today, Gen Z and Millennial consumers want more from brands beyond just the products they sell – they want meaningful interaction. 79% of consumers directly interact with brands beyond using their product or service, through engagements such as connecting on social media, sharing feedback and participation in brand activities.* Join us for a discussion about what consumers are looking for and how brands are reaching them beyond e-commerce and brick and mortar storefronts, driving deeper engagement and brand loyalty. Moderated by American Express.
*Source: Edelman 2023 Trust Report
