VP Strategy and Program Delivery Europe
Philip Morris International
Erick is Vice President and leads Strategy & Program Delivery for Region Europe at Philip Morris International. In this role, he drives PMI’s regional strategy and has led the delivery of a breakthrough, enterprise-scale AI transformation, accelerating decision-making, execution speed, and measurable business impact in support of PMI’s smoke-free future.
Prior to PMI, Erick served as Head of Strategy within Google’s Strategy & Operations organization, focusing on the Ads business. Before that, he was Head of Strategy & Transformation at Samsung Electronics America, reporting directly to the CEO, where he led strategic planning and supported the launch of new products and business models.
Earlier in his career, Erick held roles at Booz & Co, Disney, and JPMorgan, building deep experience across strategy, transformation, and global organizations.
Erick is a versatile strategy leader with strong expertise in corporate strategy, innovation, and business development, bringing a global, execution-focused mindset to delivering change at scale.
Sunday Jan 11
11:45am - 12:15pm
Exhibitor Big Ideas Stage 4
Idea-to-Launch (I2L) is a core workflow for any own-brand retailer and every consumer brand. In this session, you’ll hear how Philip Morris International (PMI) is leveraging agentic AI to accelerate every aspect of its I2L process, from product development to commercialization, in a highly regulated business across 10 markets, delivering millions of dollars in business benefits.
