Senior Vice President, Chief Marketing & Athlete Experience Officer
DICK'S Sporting Goods
Emily Silver currently serves as SVP, chief marketing & athlete experience officer at DICK’S Sporting Goods. In this role, Emily is responsible for the company's overall marketing strategy. She also leads the company’s cross-functional Athlete Experience efforts and the DICK’S Media Network.
Prior to joining DICK’S in April 2023, she spent 16 years at PepsiCo, most recently serving as SVP, portfolio marketing.
Emily earned her BA in political science and economics from Brandeis University and her MBA from Yale’s School of Management.
1:30pm - 2:00pm
Expo, Level 1, Expo Stage 2
Today, Gen Z and Millennial consumers want more from brands beyond just the products they sell – they want meaningful interaction. 79% of consumers directly interact with brands beyond using their product or service, through engagements such as connecting on social media, sharing feedback and participation in brand activities.* Join us for a discussion about what consumers are looking for and how brands are reaching them beyond e-commerce and brick and mortar storefronts, driving deeper engagement and brand loyalty. Moderated by American Express.
*Source: Edelman 2023 Trust Report
