Chief Strategy & Brand Officer
BodyHealth
Emily Culp is a CEO, Board Director and senior leader. She brings to the business and boards she serves 25 years of experience as an eCommerce and digital marketing native and a demonstrated track record in accelerating growth by building consumer brands across channels and geographies, driving business transformation, and P&L management.
Emily is the Chief Brand & Strategy Officer at BodyHealth, a high-performance supplement company. She scaled the company from single teens to $100+M and consistently delivered 50% -100% CAGR growth YOY. She focused on three core areas to drive growth: repositioning the brand & packaging, shifting the mix of business from DTC to omni-channel and implementing a new marketing & GTM strategy.
Before joining BodyHealth, Emily was CEO of CoverFX Skincare Inc, a clean beauty brand with a global omnichannel presence. She led the transformation of the company by pivoting the business model to be more global and DTC-focused. Emily also held global omni-channel transformation and scaling roles at Keds, Rebecca Minkoff, Clinique and Unilever.
Foundational to Emily’s expertise are the 10 years spent at advertising & digital agencies including Ogilvy, Arnold and Digitas, where she developed omni-channel skills from strategy through execution for a range of global clients like Diageo, Brown Forman, American Express, GM, Kodak and Best Buy.
Emily is a board member at Stio (a KarpReilly Co.), Cordial, an AI driven enterprise marketing platform and Upfront Ventures Co., CommerceNext and Women In Retail Leadership. She also is an advisor to three CEOs on business strategy and board and management relations. She has been recognized by Forbes, Business Insider and Adweek as an Influential, Innovative and Rising Star CMO.
Emily holds a BA from Wake Forest University and an MBA from Columbia University.